WHAT IT IS
The Knowledge Panel is the information box that appears on the right side of Google search results when you look up a notable person, brand, or organization. It includes a photo, bio, social media links, and other verified data.
WHY IT MATTERS
It’s a digital badge of authority. Appearing in a Knowledge Panel means Google recognizes you as a public figure or brand of interest. It’s a powerful tool for shaping perception and controlling your online narrative.
HOW IT HELPS
– Centralizes key information in one elegant display Boosts credibility and trust
– Links directly to verified platforms (socials, websites, etc.)
– Enhances discoverability and brand consistency
